Teenagers in China have, on occasion, blown all their families’ savings on live-streaming performers. Local regulators were bound to notice. Tighter controls now ban minors from making virtual gifts on video-streaming platforms, as well as limiting spending by any single user.
There are also new curbs on online shopping via livestreams. That will interfere with one of the fastest-growing local retail trends. Shoppers are increasingly buying products real-time as they watch their favourite livestream performer try on an outfit or the latest make-up colours. Ecommerce giants Alibaba and JD.com have started to rely on live-streaming for growth this year.
您已阅读30%（658字），剩余70%（1558字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。