The most dangerous three-word phrase in business is: “Everyone does it.”
However conventional it is to bend the industry’s regulations, however great an advantage your rivals gain, however much pressure you face to do so too, there is a simple test for deciding whether to succumb to temptation. What would happen if the world found out? How great would the damage be?
Volkswagen’s installation of software to make its diesel cars emit more pollution on the road than in official tests is a disaster that has forced the resignation of Martin Winterkorn, chief executive. It could tarnish the entire European auto industry, which has invested heavily in diesel technology. But it is hardly the first time that a vehicle manufacturer has behaved sneakily.
It has become so common to game European fuel efficiency tests with tricks such as taping up doors and overinflating tyres to curb drag that most diesel cars are less fuel-efficient and environmentally friendly than claimed. In the US, Ford
was found to have fitted an illegal “defeat device” — the charge facing VW — to vans in 1997, and Hyundai