In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world’s largest social network for help.
为了发展有利可图和更广的数字受众，美国和欧洲的出版商向全球最大的社交网络寻求帮助。
Nine media organisations, including the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have struck a deal with Facebook to publish some of their content directly through the social network rather than simply hosting it on their own sites as part of a trial.
包括英国广播公司(BBC)、《卫报》(Guardian)和《纽约时报》(New York Times)在内的9家媒体机构与Facebook签署了一项协议，尝试通过后者直接发布它们的部分内容，而非只是发布在自己的网站上。BBC是通过其面向年轻人的Newsbeat服务参与该项目的。
Facebook says the publishers will be able to keep 100 per cent of any revenue from advertising they sold directly. Publishers will also be able to sell remaining ad space via Facebook, which would take a 30 per cent cut.
Facebook表示，出版商将能够保留他们直接销售的所有广告收入。出版商也可以通过Facebook出售剩余的广告空间，后者将会抽取30%的收入。