For two days last week I didn’t want to do anything. I didn’t want to read, or talk to people. I certainly didn’t want to work. All I wanted to do was stare at little squiggles on a screen and guess which logos they represented.
It all started when one of my sons shoved his iPhone under my nose and pointed at two excessively curly letters in a blue circle. “What’s that?” he demanded. “General Electric,” I replied in a flash.
This was all it took. From that minute I was a slave to Logos Quiz, a game that for the past couple of weeks has been the most downloaded free app for the iPhone.
It starts off gently with images everyone knows – Starbucks, Facebook, and so on – but then gets harder, tantalising you with tiny parts of logos that you know you know, but can’t quite place. There is the rush of joy on realising that a thin white line with a red surround is part of CNN. A further jolt of pleasure comes with seeing that the two black S’s that have been eluding you are Hugo Boss.