McDonald’s faces accusations of “farm washing” as the world’s largest restaurant chain by revenues seeks to harness the growing local food movement and stem criticism about its food quality with a US advertising blitz featuring pastoral farmyard settings.
麦当劳(McDonald's)正面临“粉饰农场”(farm washing)的指责。这家按营收计算全球最大的餐饮连锁店在美国发起的一轮广告战中，推出了几款悠闲的田园风光广告，以期遏制日益壮大的“本地食品”运动，并阻止外界对其食品质量的批评。
The company has faced withering criticism in recent years over the beef content in its burgers, the fat in its fries, its marketing to children and the way its suppliers treat their animals. In three ads launched this week, McDonald’s is showcasing a lettuce farmer, a potato farmer and a cattle rancher as part of an effort to change misconceptions about its food.
麦当劳近几年因其汉堡中牛肉的质量、炸薯条中的脂肪含量、针对儿童的营销以及供应商对待动物的方式而屡遭猛烈抨击。麦当劳在本周发布的三款广告中，展示了一位种植莴苣的农夫、一位土豆种植者和一个养牛的牧场主，试图改变外界对其食品的误解。