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VW raises its game in China
大众拟在华推出新品牌低成本汽车


西方工业企业正纷纷针对中国消费者开发后者“买得起”的产品

While China may be grabbing an increasingly large amount of market share from German engineering companies, home-grown Volkswagen is still making large sums from its operations in China, a fact most recently illustrated by Volkswagen’s plans to create a new brand low cost vehicle in China.

中国或许正从德国工程企业手中夺走越来越多的市场份额,但德国本土企业大众汽车(Volkswagen)仍在继续从在华业务中赚取丰厚利润,最新的例证就是大众计划在华推出一款新品牌、低成本汽车。

In an in interview this week, Karl-Thomas Neumann, VW’s head of China, confirmed plans to build small cars with one of its two Chinese partners that cost less than €8000 under a yet to be named brand.

在本周接受采访时,大众中国区负责人倪凯铭(Karl-Thomas Neumann)证实了这一计划:大众拟在两个中方合作伙伴中选择一个,共同生产成本低于8000欧元的小型车,品牌尚待确定。

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