广告

Lex_Ad skipping
不想看广告?难!


Lex专栏:观众不喜欢广告,电视台却依赖于广告。解决这一矛盾最简单的方式就是提供不带广告的电视、收取更高费用,但观众不买账怎么办呢?

All Americans are in Dish’s debt. The satellite TV distributor has solved the great challenge of modern life: that of dragging your fat, greasy hand out of the bag of crisps, picking up the remote for the digital video recorder and fast-forwarding through the ads. Free at last!

美国人都得感谢Dish公司。这家卫星电视经销商搞定了现代生活的巨大挑战:将肥胖、油腻的手从薯片袋中抽出,拿起数码录像机遥控器,快速跳过所有广告。终于获得自由!

Dish’s Hopper set-top box records the entire primetime line-up automatically each night and saves it for viewing later, advertisements removed. Three of the companies that produce that programming (News Corp, Comcast, and CBS) have greeted this breakthrough with a lawsuit, alleging that it amounts to an unauthorised video-on-demand service pushing stolen programming. This could undermine the “quality of primetime programming” by undercutting the advertising revenues that support it.

Dish公司的Hopper机顶盒能自动录下每晚整个黄金时段的电视节目,存储起来以供回放,而且剔除所有广告。制作这些电视节目的公司中,有三家以法律诉讼来回应这一突破,它们是新闻集团(News Corp)、康卡斯特公司(Comcast)和哥伦比亚广播公司(CBS),它们指控该设备相当于未经授权的视频点播服务,推送窃取的电视节目。这样做可能减少广告收入,进而损害该收入支持的“黄金时段节目的质量”。

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