Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found – a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering.
近期的两项研究发现，Facebook高级“社交”广告的定价持续上涨，这是一个积极的信号，可以打消人们对其广告增长放缓的担忧，提振人们对这家互联网企业首次公开发行(IPO)的信心。
A report to be released today by Marin Software, a digital marketing platform which processes more than $100m of spending on Facebook, found a 26 per cent increase over the past year in the cost per click for “premium” ad formats such as Sponsored Stories, which highlight friends’ “Likes”, comments and other endorsements of brands’ activity on the site.
数字营销平台Marin Software打理过Facebook上超过1亿美元的广告支出，该公司今天发布的一份报告显示，去年“赞助故事”等“高级”广告的单次点击成本上涨了26%。赞助故事广告突出显示用户好友对品牌在Facebook上活动的“喜好”、相关评论以及其他形式的认可。