苹果

Apple warns investors future products may never be as profitable as iPhone
苹果:未来产品的利润可能永远达不到iPhone的水平

Analysts say artificial intelligence and virtual reality headsets might have lower margins than smartphones and App Store
分析师表示,人工智能和虚拟现实头戴设备的利润率可能低于智能手机和App Store。

Apple has warned investors that future products may never be as profitable as its iPhone business, as it pushes into unproven new markets such as artificial intelligence and virtual reality headsets.

苹果公司(Apple)警告投资者,未来的产品可能永远不会像其iPhone业务那样利润丰厚。该公司正在进军人工智能和虚拟现实头戴设备等未经证实的新市场。

The iPhone maker added the new warning on growth and profit margins to its latest annual report, in the list of “risk factors” facing the tech group’s business.

这家iPhone制造商在其最新年度报告的“风险因素”清单中,增加了有关增长和利润率的新警告。

“New products, services and technologies may replace or supersede existing offerings and may produce lower revenues and lower profit margins,” Apple said, “which can materially adversely impact the company’s business, results of operations and financial condition”.

“新产品、新服务和新技术可能会替代或取代现有产品,并可能带来较低的收入和较低的利润率,”苹果公司说,“这可能会对公司的业务、经营业绩和财务状况产生重大不利影响。”

Apple routinely warns investors in its annual reports that competition, foreign exchange, supply chain issues and other factors can put “volatility and downward pressure” on its margins.

苹果公司经常在年度报告中警告投资者,竞争、外汇、供应链问题和其他因素都可能对其利润率造成“波动和下行压力”。

The same 10-K regulatory filing in previous years suggested that new product introductions could have “higher cost structures”. But until now, Apple has not been so direct in addressing the financial profile of its future products.

前几年的10-K监管文件也曾指出,新推出的产品可能具有“更高的成本结构”。但到目前为止,苹果公司还未曾如此直接地提及未来产品的财务状况。

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